Chiara x Patrizia Pepe & IT GIRL x Grazia Croatia

by Thursday, December 19, 2013

HOMETXT OPENING_Chiara x Patrizia Pepe & Grazia Cro

Chiara Biasi IT GIRL for Grazia Croatia December 2013 by Martina Begovich

For all of you who follow The Fashion Obsession on Facebook, or right here on our web site, maybe you didn’t know by now,  how I also have my own fashion column for Grazia Croatia (International edition). In the latest, December edition of Grazia, my topic was, what does it take to become an IT GIRL or IT PERSONALITY and I also gave an example with a portrait report of CHIARA BIASI, italian lifestyle blogger. You can check out the full report via images down bellow, but to sum my report, I can basically tell you how after living and collaborating on a lot of different projects in Italy and over the last 4 years, I’ve been following their digital and blogosphere scene in general. What basically prompt me to start my own projects on Facebook and on the web as well (with new project that is coming up next year and that I can’t wait to tell you more about). The thing that amazes me though is, how that particular Italian digital scene is so big and some of  the bloggers have really managed to score pretty amazing and most of all pretty successful careers, while being in their early or mid 20s. On the other hand besides internationally recognized and globally successful blogger Chiara FERRAGNI (The Blondw Salad), there’s another Chiara, that has been pretty successful on Italian digital and blogging scene, and we are talking about Chiara BIASI.

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And whatever people might think, comment or say, Biasi has managed to develop quite a  career, in only 3 years time and is doing what  she loves most and that only requires a computer, smart phone,  but most of all good sense of style and than, there’s something not all of us can have and yes, I’m talking about an IT GIRL Factor with that inevitable thing of being in the right place, at the right time. Chiara has actually started her blogging career with The Golden Mode blog, which was her every day lifestyle diary and at 23 years old and only for little over a year now and after an HUGE army of followers on Facebook, Instagram and web site chiarabiasi.it,  she now has a Manager and PR & Web Management Agency from Milan, Italy behind her many fashion and lifestyle business ventures.

The project and collaboration, that has been mostly recognized lately and that has caught our eye as well, is Chiara’s collaboration with adored Italian fashion label Patrizia Pepe (brand that we, here at THE FASHION OBSESSION, also love wearing and love following too). First part of the collaboration features Chiara, as the main face behind the AnarChic Capsule Collection, that she also models for and has assisted in the styling part of the collection as well.

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While another project features three successful bloggers – Bonnie Strange, Candela Novembre and Chiara Biasi, that are all included as main Spokesmodels for the Patrizia Pepe Spring Summer 2014 video campaign. The campaign has been shot by Iconize and we must add how TFO’s dear friend, ELISA RAMPI (Make Up and Hair Stylist form Milan, check her out on Facebook), has been responsible for the Hair Style of Chiara and for this campaign video shoot. Elisa has done an amazing job, using the extra long extensions and was able to create an additional glam chic look and pretty cool dramatic hair style, that goes really well with the total-white-looks for the Patrizia Pepe SS 2014 Collection.

Behind the Scenes Chiara Biasi x Patrizia Pepe SS 2014 (Images via Elisa Rampi Official)

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CREDITS

(Patrizia Pepe PRESS,  GRAZIA Croatia and Elisa Rampi Web Site)

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