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Imago Mundi – Join the Dots

by Wednesday, May 30, 2018

40 Imago Mundi Collections In Trieste


The art of Imago Mundi has come to Trieste, like a Ulysses ship that unites the people and countries, ideas and the religions. The imaginative realities of the Mediterranean, the diverse culture of the Balkans, the Nordic inspirations of the Central Europe, the legends of the beautiful blue Danube river, the spiced colors of the Middle East: all of that represents a glimpse of the world, that only art can provide through the creative gestures of  some thousands of artists, brought together in the ample and large exhibition Join the Dots/Unire le distanze, which showcases 40 Imago Mundi collections. An unprecedented itinerary of sea and the land, captivating and colorful, passionate and at times heart rending, that can be viewed at the Salone degli Incanti, starting from May 29th and lasting up to 2nd of September 2018.




Salone Degli Incanti – Location of Imago Mundi Exhibition in Trieste


In the Trieste exhibition each collection leads a dialogue with the others, proposing a connotation of exchange: of poetry,  different styles, techniques and ideas that cross over boundaries and create the connections.


Areal View of the Salone Degli Incanti in Trieste Italy


Through the 40 Imago Mundi collections from 38 different countries, and works of art from 6354 artists, the viewer can “join the dots”, bridge the distances, discover travelling as an adventure in the world, as an exploration of different cultures and identities and, at the same time, as an intimate reflection in one’s own inner space. Because Join the Dots/Unire le distanze is an exhibition that comes from the contemporary passions of Luciano Benetton for art and travel. And, also, from Gauguin’s inscription on his 1897 masterpiece “Where do we come from? What are we? Where are we going?”, a fervent and obsessive meditation on the meaning of the most important human journey, that we call life.


The Fashion Obsession suggests for you to save the date this summer, especially if you will be spending a summer holiday on the Adriatic Coast, and make a little trip to Trieste, Italy, to discover this inspiring exhibition.



Imago Mundi

Fondazione Benetton Studi Ricerce

PRESS Benetton Trieste – Chemco 

United Colors of Benetton


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    Luciano Benetton & Oliviero Toscani Present Fabrica new direction

    by Monday, February 5, 2018

    Fabrica 24/7×52


    “Fabrica Circus 24/7×52is the new project launched at the end of January, by Luciano Benetton, Oliviero Toscani and the whole Fabrica team. They have decided to turn Fabrica into an artistic area space, open to everyone. Area which will then become a place to celebrate imagination, a cultural point of reference to meet international masters and professionals, a kind of Renaissance bottega dell’arte. All of that will stimulate discussion and inspire questions, with the “art of making” at its core.


    Luciano Benetton & Oliviero Toscani presenting new Fabrica project


    Humanistic culture, communication, food, cinema, art, poetry, journalism, design, spirituality, nature, music, politics, economics, neuroscience, psychology, writing, theater will be the main topics, around which there will be special events during the whole year. “Fabrica Circus 24/7×52” will offer a wide range of events, among them four multidisciplinary seasonal festivals (the first one is scheduled between 23rd–25th March). It well then develop into a continuous cycle of conferences, performances, “confessions”, workshops, concerts, and exhibitions, all of which aim to experiment in modern communication.

    New Fabrica 24/7×52 arena for the upcoming events

    Noa Jansma, Dutch student, presenting her project @dearcatcallers 





    United Colors of Benetton Fabrica

    PRESS Benetton Agency Trieste 

    Benetton Group 


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    Benetton & Sisley Spring 2018

    by Monday, December 18, 2017

    UCB & Sisley new collections – SS18 Press Day


    United Colors of Benetton apparel epitomizes all the key elements of the brand which was one of the first fashion brands, in the world, to talk about global fashion, that was aimed and designed for the customer without age, skin color of nationality. For it’s Spring 2018 collection, the overall style is a colorful mix and match of the contemporary, minimalist and basic pieces, designed for literally everyone.



    UCB Spring 2018 collection


    For women there are classic light knits, in cotton or merino wool, in a rainbow of colors, perfect to wear underneath a jacket, and t-shirts with with happy slogan claims (such as “amore, “power”, “be”, “joy”), colored denim, including in the new season hot trend colors, red and pink. The collection also features more classic selection of jeans, with up to date washes and fits, such as the cropped flare, boot-cut and skinny, designed to flatter every woman’s figure.




      UCB Spring 2018 – inspiration tshirts


    The go-to outfit for a date, or cocktail hour, are versatile feminine shirts in floral prints with stripes, mandarin collar or puff sleeved bomber jackets – paired with on-trend carrot fit chinos. Completing the look is comfortable, practical outerwear, from semi-transparent rain jackets in bright blue, yellow, white and fuchsia, parkas, super-light puffer jackets and windbreakers that come in a range of 12 different pastel shades, to elegant dusters in different lengths and patterns. The imprint is the same for men. UCB style is minimal and creative. While the more casual side of the Spring 2018 men’s collection consists out of college style sweatshirts and rugby shirts, basic  logo t-shirts and colorful cotton, or merino wool sweaters with various types of collars and fits, from slim to easy.  Light blue, or grey/aquamarine micro pattern cotton shirts are paired with with stylishly relaxed chinos, in shades of sand, cocoa and sienna.


    UCB Spring 2018 – key pieces


    SISLEY Spring 2018


    Up to date style with the feeling of lightness and freedom perfectly described the newest Sisley collection, coming to stores in February 2018. On the road, on holiday, or in tow, Sisley Spring Summer 2018 womenswear and menswear collections clearly have defined sense of fashion. The “Sisley woman” is as theatrical as her wardrobe, and this spring she is “reborn” with a space-age touch, that includes shiny satin, silvery blouses and bomber jackets with sculpted volume, to wear with wide trousers. The look is softened with delicate colors, light textures and layered lace and stripes. Sisley woman’s edgier soul mixes vintage with a certain sexiness – her back is bare, her jeans slim and she loves black. Her’s is a rock-couture that mixes red and fuchsia tops with a Nineties look for evenings, worn with Japanese-style mini-dresses, eco-leather jackets, openwork skirts and needle-cord reefer jackets.


    Sisley SS 2018 collection – coming to shops in February


    UCB & SISLEY – Press Day SS 2018

    Benetton Agency Trieste, Italy

    Sisley & UCB Collections Images – PRESS Office Milan, Italy

    Press day Images – Ines Fiser for Benetton (in collaboration with TFO Studio)



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    Benetton & Sisley Press Day

    by Saturday, December 17, 2016

    UCB & Sisley Spring Summer 2017 Presentation


    Colors and lines, of the United Colors of Benetton latest Spring Summer collection 2017 looks and pieces, have many ideas and new inspirations for all occasions. There are, in fact, so many styles, that you can mix and match, in order to customize your wardrobe and create your very own style. Main points and directions, for the iconic and globally beloved Italian brand, still remain colors, colors and a lot of colors, as well as the omnipresent passion for knitwear, combined with outerwear suits, mini and maxi dresses, adoring bomber jackets, duster coats and so much more.


    3Benetton ss 17 Press Day Zagreb 14.12.2016_Foto Ines FiserBenetton Spring Summer 2017


    For UCB Spring  2017, garments are mostly fluid and the colors range from rust to cream, from orange to blue and yellow to red ocher. Inevitable lines, mostly present on sweaters and dresses, are in different, irregular and abstract shapes. While rib patterns on mini pullovers, dresses and jumpsuits, include a drawstring collar, perfect for casual moments. A special preview, of the just described Benetton and Sisley 2017 collections, was presented in Zagreb, Croatia, just a little over a week before the Christmas holidays. And it was a perfect occasion, for all of the members from the most important Croatian media (some Slovenian and Serbian Media as well), fashion and lifestyle magazines, on line and print editions,  to see the pieces up close, before they come into the shops, by the end of January, next year.


    4Benetton Sisley ss17 Press Day 14.12.2016 Zagreb_Foto Ines FiserSisley Spring Summer 2017


    Towards the upcoming summer 2017, there are a lot of inovative trends, and we are talking about the lightweight sneakers, the color block jackets and hoodies (hooded sweatshirts with solid units), tank top boxers (the classic tank tops), nylon bomber jackets with floral prints and training suits in gray pearl shade. So for or all of  the UCB fans, who are seriously into tech and sports world, it will be interesting to find out, how running pants include antiperspirant quality to them. They are also a part of the athleisure concept, that includes some neoprene skirts and light weight pants with side stripes, and some bucket bags from neoprene material as well. Also available, there is a section dedicated to denim, which includes tops and shorts, and inevitable lingerie pieces, from the UCB Undercolors line. There are maxi skirts with pockets and always on trend, overalls, but also hugely popular decorative pins and patches attached on t-shirts, jackets and accessories, that feature words like – think, why, or diversity, just to name a few.





    It was truly a special treat, to see all of the wonderful pieces, from Benetton and Sisley Spring Summer 2017 collections, and to see all of the trends and looks, that are going to be major must haves, for upcoming new seasons.

    5DSC_31216DSC_2995Mara Rondi with Elle Croatia Fashion Director Sasa Joka & Vedrana Carapovic Storybook EiC

    16DSC_3143Dejan David Kemperl Editor-in-Chief of Slovenian lifestyle David magazine 

    17DSC_3167Croatian Opera Singer Ronald Braus enjoying the Sisley ss 17 new looks

    13DSC_2948Jelena Todorovic of Adria Media Group Belgrade & UCB PR Stefania Cignoli, from Milan





    PRESS Benetton Agency Trieste

    Benetton Group International PR

      UCB & Sisley Spring Summer 2017

    Images Atelje 130 by Ines Fiser

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    Rock & Roll vibes

    by Friday, September 23, 2016

    Yasmin & Amber Le Bon for Sisley Fall 2016




    With fashion and music running through their veins, in equal measure, mother-daughter duo, Yasmin and Amber Le Bon are the newest faces behind the Sisley’s latest Fall/Winter 2016 campaign. It could be the esprit that Yasmin exudes and has passed on to Amber, the refusal to conform to clichés, or simply a matter of DNA, feelings and experiences, but the undeniable fact is, Yasmin and Amber personify today’s women, who have their own concept of age, which is as purely as relative. They are both strong, passionate women, as well as sexy, independent, fascinating and urban – just the perfect match, and even more perfect embodiment of Sisley femininity.


    0Sisley-Fall-Winter-2016-Campaign02 1Sisley-Fall-Winter-2016-Campaign05Yasmin & Amber le Bon suit up for Sisley’s Fall 2016 campaign


    Yasmin and Amber are captured against a retro-inspired backdrop, that includes green wallpaper, fluffy white carpet and wood paneling. Two beautiful women confide to each other, talk and look into the camera, with appearance as they were both the same age. The ultra stylish pair is wearing statement pinstriped jackets, spotted prints and casual denim for the new autumn season. And the looks, each one of them is wearing, have a rock and roll flair, with seventies undertones. To complete the magic, Sisley’s latest campaign was shot by the talented, and very well known, as of lately also a film director, Italian fashion photographer, Francesco Carrozzini.


    37A7C0A900000578-0-image-a-2_1472404681821Yasmin & Amber Le Bon, new Sisley faces, shot by Francesco Carrozzini



    Models Yasmin & Amber Le Bon

    Campaign  SISLEY Fall 2016/17

    Photography Francesco Carrozzini

    PRESS Benetton Agency

     Hashtags #LeBonForSisley #SisleyFashion #Sisley

     Instagram & Snapchat @sisley_fashion

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    New Campaign & Creative Platform

    by Monday, August 1, 2016

    Clothes for Humans – United Colors of Benetton Fall 2016


    Clothes for humans is the brand new United Colors of Benetton product and marketing philosophy, launched this summer. The latest campaign will in fact be the unifying force behind the brand’s three main strategies – a global campaign, a brand new website and a series of in-store initiatives and materials, including the “magalog”, a hybrid between a magazine and a catalogue, that will be distributed in all Benetton stores worldwide. Reflected by the three new product lines, the clothes for humans philosophy comes to life as a creative platform characterized by a core idea that Benetton explores – which are the most honest and most “human” moments of emotion, that are relevant to the clothing itself, all combined through a fresh and quirky approach. Both, the idea and the tone of voice, will be applied across each of the brand’s communications channels (magazine, digital, social media platforms, stores and worldwide out of house events). Three product lines, like all of the future collections, are revolving around knitwear, one of three brand pillars, that Benetton intends to focus on, and add value to through all its activities in general. The other two lines are, color and social commitment oriented, which are also main part of the brand’s original heritage.


    5BENETTON_CFH_AW16_GLOBAL_BUILD_SP-724x1024Benetton Clothes for Humans Fall 2016 – new campaign


    Benetton Stores will change the current design direction as well, while the design and communication materials will evolve, to turn the shopping experience itself, into a truly human moment, in which everyone – especially young women – will be able to isolate themselves from the background noise of status updates and filtered photos, and eventually reconnect to their own emotions, also thanks to Benetton clothes.


    6BENETTON_CFH_AW16_GLOBAL_RAIN_SP-724x1024Clothes for humans campaign shows diverse, genuine & expressive real people


    In Benetton Stores, customers will also be able to pick up the clothes for humans Magalog, a hybrid between a magazine and a catalogue, that continues Benetton’s long tradition of avant-garde editorial production. Inside the publication, Benetton’s collection images will be presented by in-depth photographic stories, about what people wear in different parts of the world, from where the first school uniform was born, to how women style their hijabs in Iran, and an eternal topic about, why boys usually wear blue, and girls wear pink.



     Magalog Kids Edition – Benetton quarterly publication 


    Benetton will produce a quarterly publication dedicated to “the ways human beings are dressing”. “Magalog” will have an adult and kids edition, and it is also going to feature Benetton collection images, as well as editorial content about clothes from around the globe. All of the activity will be centered around Benetton’s new manifesto, which is – “We make clothes for humans that come in different colors, shapes and for humans that hold different beliefs. Humans that live their lives in different places. All humans”. Clothes for Humans hybrid publication, will select editorial content about clothes, showcasing not only what you see on the runway during fashion week, but what real people put on every day, before heading out the door. The latest Benetton clothes for humans campaign, both for adults and especially kids line, features everyone being portrayed in the pretty warm, contemporary and informal situations and environments, like two young siblings cutting each other’s hair, or kids sliding down the stairs, and two little girls drawing their art on the wall.


    9BENETTON_CFH_KIDS_GLOBAL_DRAWING_SP-724x1024Clothes for Humans – Kids Campaign Fall 2016


    Benetton Chief Product and Marketing Officer, John Mollanger has stated – the brand has a new strategy and it no longer aims to shock with its ads. Instead, it wants to engage more with customers on an emotional level and be more focused on the product itselfClothes for Humans campaign has the new aim therefore, to help increase the “respect” for the Benetton brand, and to celebrate “everyday moments and everyday emotions”. To achieve its aim, the Italian brand is stepping away from its famous and controversial approach to ads, that it use to have, back in the 80s and the 90s. In fact, the latest campaign has just been launched worldwide (online and offline) and the creative concept was applied through a series of short video episodes, distributed via all Benetton digital channels.



    Clothes for Humans BENETTON  Adult Campaign Fall 2016

    Creative Agency: 180 Amsterdam  
    Theo Wenner
    Julia Sarr Jamois
    D Touch
    Art Partner 

    Clothes for Humans BENETTON Kids Campaign Fall 2016

    Creative Agency: 180 Amsterdam 
    Photography: Stefano Azario
    Stylist: Jet Vervest
    Production: Sarah Laird


    Benetton Agency Trieste, Italy

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